Our Story

Warmth in Every Print began after the hardest days of my life. My son Jude was born at just 25 weeks and 1 day, and we spent 122 days in the neonatal unit (NICU). Those months were filled predominantly with fear and worry. I was critically unwell too, and everything about our world had changed.

We survived because of timing, care, and luck. My husband played for Wrexham AFC, and it was a match day, which meant we were just two minutes from the hospital when things suddenly took a turn. I am incredibly grateful it happened when it did, it was the right day, right place, right time.

During our time in NICU, our family and friends wanted to send support, and they did, with love, but the cards at the time didn’t get it.
The words felt too cheerful, too shallow, or just too far from the reality we were living. But people couldn’t not send a card. They wanted to show they cared, but the right cards just weren’t out there. Even when we brought Jude home, those cards still didn’t exist, not for that moment, or the ones that came after.

That’s what led me here.

I started designing cards that speak into those quieter, heavier moments. Cards that recognise NICU families, baby loss, and milestones that rarely get the acknowledgement they deserve. Cards that offer love without clichés, comfort without pressure, and warmth that feels real.

Now, Warmth in Every Print offers meaningful cards for all kinds of moments, from NICU and baby loss to birthdays, weddings, quiet encouragement, and more. Whether it’s a gentle message for grieving parents or a funny card for your Wrexham mad dad, every design is created with care and heart.

10% of profits from our NICU collection go to neonatal charities. Thanks to generous support, including an incredible £10,000 donation from Ryan Reynolds and Rob McElhenney, along with many amazing fundraisers, we’ve already raised over £20,000 to support babies and families in neonatal care.

Warmth in Every Print exists to honour the strength it takes, for the parents, the babies, and the families walking the hardest paths, and to help them feel seen.

Love, Chloe x