Where It Began

My son Jude was born 15 weeks early, weighing just 640g, the odds were against him, we didn’t know if he would survive.

He was so fragile. We were too, even reading cards was painful, some said ‘Congratulations’ when we were barely holding it together.

We appreciated family sending us cards but the words didn't fit the reality we were living.

That’s why I’ve created a NICU range. for the babies fighting, the parents holding on, and the families trying to say we’re here in the kindest way.

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Everyday Card Collection

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10% of NICU Sales goes to Neonatal Charities

Our son Jude was born at 25 weeks +1 day and spent 122 days in NICU. The care he received changed our lives and we want to give back. That’s why 10% of profits from every NICU card goes to neonatal charities, supporting other families going through the hardest start. From people’s generosity including Ryan Reynolds and Rob McElhenney, we’ve already raised over £20,000 and with every card we send, we are able to give back a little more.

The charities we have already donated to are Wrexham NICU, Spoons Charity and Bolton NICU. We will also support other charities because kindness should reach as far as possible.